Selection of work

Asia: Community and cultural identity

K-pop broke taboos by being inclusive. Now, K-beauty is doing the same - CNN
K-beauty, one of South Korea's top cultural exports, has historically lagged when it comes to catering to more diverse audiences. But that's starting to change.

Luxury brands are falling for Asia’s queer romance shows - Financial Times
Stars of ‘boys’ love’ and ‘girls’ love’ dramas are becoming fashion ambassadors, as labels chase their unusually devoted fan bases.

Millions are flocking to South Korea for the next wave of K-beauty - Vogue Business
Seoul has overtaken London and Dubai to become the world’s busiest international airport, with a majority of visitors citing “dermatology” as their reason for travel.

Why trendsetting South Korea remains a gem for luxury - Vogue Business
South Korea remains a vital luxury market thanks to resilient domestic consumption, a recent “wealth effect” from tech and stock market gains, and the continued influence of K-culture. How long will momentum last?

K-pop stars are fuelling the rise of Vietnamese fashion - Vogue Business
More than just a manufacturing hub, Vietnam is undergoing a dynamic transformation, as a new guard of young designers—bolstered by the support of girl groups like Blackpink and Aespa—take the global stage.

Japanese street culture visionaries unite - Vogue Business
Human Made's acquisition of Undercover unites Jun Takahashi and Nigo, two close friends who have shaped Japanese streetwear for over three decades.

Valentino and Dior bet on K-pop amid China tensions. Will it pay off? - Vogue Business
Korea has taken the luxury sector by storm, with a flurry of brands appointing K-pop stars as global ambassadors. For brands targeting China, a nuanced approach is required.

Why puffer jackets are at the centre of South Korea’s class divide - Business of Fashion
While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.

Why Dolce & Gabbana is still frozen out of China - Business of Fashion
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.

The real world of Crazy Rich Asians - Business of Fashion
The rare Hollywood film with a largely Asian cast signals a major step forward for representation, but does it tell us anything about Asia’s luxury market?

China’s fashion giants get sophisticated - Business of Fashion
Global brands face increased competition as China’s domestic players invest heavily in branding and retail in a bid to become more sleek, sophisticated and cosmopolitan.

A rare look inside Tokyo's Bunka Fashion College - Business of Fashion
The school has produced some of the world’s most celebrated avant-garde designers, from Yohji Yamamoto to Junya Watanabe.

Appropriation or appreciation? Unpacking South Korea’s fascination with Black culture - i-D
Is Seoul’s love for the hip-hop aesthetic more fetishistic than inclusive?

The dark side of China’s beauty boom i-D
Young women have fallen into the trap of overspending, sometimes chasing after beauty at a price too high to pay.

A new generation of women are challenging South Korea’s beauty standards i-D
A feminist “corset-free” movement is gathering steam in the world's plastic surgery capital.

The clothes we wear, the world we live in

Hollywood’s power shoppers know what the rich want. They’ll do anything to get it - CNN
What are the rich and famous buying in 2026? Just ask these personal shoppers who have built careers sourcing impossible-to-get items for the 1%.

Luxury goods were once built to last. Now, some fall apart as easily as fast fashion - CNN
A growing number of shoppers are questioning the value of luxury goods, as videos criticizing the poor quality of high-end products go viral.

Brands can’t choose their customers. So what happens when extremists wear their clothes? - CNN
When fashion and politics collide, the result is complicated.

Your favourite model? They might not be real - CNN
A campaign in Vogue featuring an AI-generated model has reignited debate at a time real-life models are pushing for diversity and consumers often face unrealistic expectations of beauty.

Are luxury brands still worth the price? - CNN
After a year of sweatshops scares, steep price hikes and a brewing trade war, luxury brands are working hard to rebuild trust through storytelling that emphasizes craft and heritage.

She spent $2,600 on a designer bag from a trusted store. Was it a fake? - CNN
High-end retailers in the UK and US have been called out by customers who allege they have received counterfeit goods.

Milan probes into Dior suppliers’ illegal labour unsettle luxury sector - Financial Times
Revelations show industry not immune to questionable practices.

From Tom Ford to Chanel, luxury brands rocked by creative upheaval - Financial Times
A shake-up across the luxury sector marks an unprecedented period of change.

TikTok ushered in dupe culture. Now it’s grappling with fakes - Vogue Business
Unauthorised beauty sellers have long plagued open marketplaces. Now, TikTok faces similar challenges with counterfeits and dupes.

The havoc and hype of ultra-realistic ‘fake’ fashion campaigns - Vogue Business
The internet is awash with fantastical creations from brands that consumers will never see in the flesh. The creator behind Jacquemus’s viral Le Bambino bag-shaped buses discuss the opportunity and risks.

The future of influencer marketing is offline and hyper-niche - Vogue Business
As digital marketing costs rise and follower count becomes less significant, progressive brands are swapping product placements for physical activations with post-platform communities.

What the anti-influencer movement means for luxury - Vogue Business
Consumers are developing a more critical view of influencers, reflected in social trends including ‘de-influencing’ and ‘corecore’.

From Net-a-Porter to Saks, the marketplace model is taking over fashion - Vogue Business
Luxury fashion retailers, brands and analysts weigh the consequences of an industry shift towards online concessions and consignments — the marketplace model.

Why Margiela's Tabi boot is minting money - Business of Fashion
As the enigmatic designer's split-toe shoe gains a celebrity following years after its initial release, retailers are cashing in.

Men are changing. Are brands keeping up? - Business of Fashion
Advertisers have invested billions in constructing an image of manhood defined by strength and power. But the mainstream perception of masculinity is changing.

Designer and executive interviews

Legendary Japanese designer Nigo takes us inside his vast collection and teenage bedroom - CNN
Nigo created one of the world's most influential streetwear brands. The Japanese designer reflects on why — after a prolific career influenced by American culture — he feels closer to his home country than ever before.

Katseye is the blueprint for a modern girl group. Humberto Leon is the mastermind behind their image - CNN
From front a viral denim campaign to snapping up their first major music award, Katseye is one of the world's hottest girl groups. The architect behind their image talks about rewiring the K-pop playbook.

Valentino’s Jacopo Venturini: ‘We are selling dreams, emotions and entertainment’ - Financial Times
The CEO on his strategy for the Italian house — and the new creative direction under Alessandro Michele.

Moncler chief on defying China’s new normal to ‘build the strongest brand ever’ - Financial Times
Hot off investment from LVMH, Moncler wants to make greater inroads into the world’s second-largest economy. Remo Ruffini explains why.

Pietro Beccari: ‘There is no household in the world that doesn’t have Louis Vuitton’ - Financial Times
The Louis Vuitton chief wants to turn the LVMH-owned luxury brand into a cultural juggernaut.

Diesel and Margiela owner Renzo Rosso is prioritising product over entertainment - Financial Times
OTB Group’s latest acquisition and forthcoming IPO is part of the founder’s plans to futureproof the business.

Knitwear label John Smedley wants to bring manufacturing home - Financial Times
By opening up its factory to third parties, the British heritage brand hopes to encourage domestic production.

Dover Street Market Paris: A home for fashion’s independent minds - Financial Times
Luxury retail pioneers Adrian Joffe and Carla Sozzani reflect on their radical approach.

The Fendis on family, fragrance and future direction - Financial Times
Mother and daughter join artistic director Kim Jones to talk about the forging of a ‘new chapter’ at the luxury powerhouse.

Hermès Beauty on breaking the trend cycle - Vogue Business
The beauty industry needs to slow down and focus on improving the products already on the market, says Hermès Beauty’s creative director Gregoris Pyrpylis.

Dries Van Noten on why he’s opening a beauty store - Vogue Business
Since launching beauty, the Belgian designer is cutting the ribbon on a dedicated store for fragrance, makeup and accessories in Paris. Pushing further into the category has been a learning curve.

Donatella Versace and Dua Lipa on a successful celebrity collab - Vogue Business
Longtime Versace muse Dua Lipa co-designed the Italian house’s summer collection, shown in Cannes. The show prioritises accessibility and indicates a new era for celebrity collaborations.